Pure Products USA and Beyond
In 1995, we hit it out of the park with Contract of America underwear.
This simple undergarment – emblazoned with Newt Gingrich’s face and the Republicans’ Contract on the seat – became a lightning rod showing how vacuous and market product driven American politics had become by the mid-nineties. So much so the Republicans threatened us with copyright infringement.
It really showed what the emperor’s new clothes were made.
But we didn’t stop Pure Products USA There.
Did you say Snow globes? Yes, snow globes.
We introduced the John Ashcroft snow globe as part of the W Collection (2001), on the anniversary of the Supreme Court’s decision halting the 2000 Florida recount.
With that, we launched the Pure Products limited edition series as an ecommerce website.
Homeland Security Nutrition Kit, followed the W Collection, transforming the terrorism threat color scheme into a super-charged MRE (Meal Ready to Eat) Happy Meal.
The Nutrition Kit packed all the nutrition necessary for any terror level with Democracy Enriched H2O, Rumsfeld’s Liberty Spread Peanut Butter, and a Bible Bar Energy Snack all wrapped up in a clamshell case.
The F**K snow globe came next and was the tipping point – one of the most successful, affordable artworks ever made. It’s a bestseller throughout the United States with distribution in Japan, New Zealand, and the United Kingdom.
People from all walks of life appreciate it for its irreverence and relevance; it says so much about what is happening today.
In 2021, we sold our 10,000th snow globe.
Pure Products USA covers the gamut from The Party’s Over giftwrap to the Giuliani clock, to Free Speech Zone t-shirts, to upside down flag pins.